Early Influences & Family Life:
Vera Wang, born and raised in New York city. Raised of Chinese decent.
Her parents were born in Shanghai, China and came to the US in the mid 1940's.
She grew up in the upper east side, and attending the elite Chapin School and the School of American Ballet, before she enrolled in Sarah Lawrence College.
She was a talented figure skater in her teens and competed professionally.
After graduation from college she moved on from figure skating and started working for Vogue magazine. Within only a year she was promoted to senior fashion editor and held the title for 15 years. She left Vogue in 1987 and took a job as design director for accessories at Ralph Lauren.
She is currently married to Arthur Becker and they have two daughters, Cecilia born in 1990, and Josephine born in 1993.
What Inspired Her:
In 1989, she married her longtime boyfriend Arthur Becker. She was disappointed with the slim selection of wedding gowns. So she sketched and designed her own dress and paid a dressmaker to make her $10,000 gown.
The next year she opened her own bridal boutique on Madison Avenue in New York City. Initially she offered couture gowns by designers such as Christian Dior, Guy Laroche, Arnold Scaasi, and Carolina Herrera. Over the next few years years she eventually launched a signature collection of bridal wear.
How her work became Famous:
She designed a hand-beaded ensemble for figure skater Nancy Kerrigan during the 1994 Olympics.
Wang has made wedding gowns for Mariah Carey, Jennifer Lopez, Ivanka Trump, Jessica Simpson, Avril Lavigne, Victoria Beckham, Jennifer Garner, Sharon Stone, Sarah Michelle Gellar, Uma Thurman, Holly Hunter, Campbell Brown, Danielle Jonas, Jeri Ryan, Kate Hudson, amd Karenna Gore, among various other celebrities.
Designs:
She is best known for her wedding gowns. But she has many other designs. Bridal party dresses, evening wear, fragrances, fashion accessories, and housewares collections.
Marketing:
Wang has marketed her products in various ways, including: advertisements in magazines as well as on the internet, and also commercials mainly shown in the US.
I think the target audience kind of changes depending on what product that's being advertised. For example, the wedding gowns, obviously aimed at older woman ready for marriage (25+). From seeing the ads for the perfume, I think its more aimed at younger women, because they have young good looking men and women advertising it.
Vera Wang, born and raised in New York city. Raised of Chinese decent.
Her parents were born in Shanghai, China and came to the US in the mid 1940's.
She grew up in the upper east side, and attending the elite Chapin School and the School of American Ballet, before she enrolled in Sarah Lawrence College.
She was a talented figure skater in her teens and competed professionally.
After graduation from college she moved on from figure skating and started working for Vogue magazine. Within only a year she was promoted to senior fashion editor and held the title for 15 years. She left Vogue in 1987 and took a job as design director for accessories at Ralph Lauren.
She is currently married to Arthur Becker and they have two daughters, Cecilia born in 1990, and Josephine born in 1993.
What Inspired Her:
In 1989, she married her longtime boyfriend Arthur Becker. She was disappointed with the slim selection of wedding gowns. So she sketched and designed her own dress and paid a dressmaker to make her $10,000 gown.
The next year she opened her own bridal boutique on Madison Avenue in New York City. Initially she offered couture gowns by designers such as Christian Dior, Guy Laroche, Arnold Scaasi, and Carolina Herrera. Over the next few years years she eventually launched a signature collection of bridal wear.
How her work became Famous:
She designed a hand-beaded ensemble for figure skater Nancy Kerrigan during the 1994 Olympics.
Wang has made wedding gowns for Mariah Carey, Jennifer Lopez, Ivanka Trump, Jessica Simpson, Avril Lavigne, Victoria Beckham, Jennifer Garner, Sharon Stone, Sarah Michelle Gellar, Uma Thurman, Holly Hunter, Campbell Brown, Danielle Jonas, Jeri Ryan, Kate Hudson, amd Karenna Gore, among various other celebrities.
Designs:
She is best known for her wedding gowns. But she has many other designs. Bridal party dresses, evening wear, fragrances, fashion accessories, and housewares collections.
Marketing:
Wang has marketed her products in various ways, including: advertisements in magazines as well as on the internet, and also commercials mainly shown in the US.
I think the target audience kind of changes depending on what product that's being advertised. For example, the wedding gowns, obviously aimed at older woman ready for marriage (25+). From seeing the ads for the perfume, I think its more aimed at younger women, because they have young good looking men and women advertising it.
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